TroyLabs Weekly: Welcome All

“We provide Trojan founders with an all-in-one framework to get their startups off the ground.” 🚀

In This Week’s Newsletter: Startup News, Growth Marketing, & Hiring Opportunities


Dear Reader,

Welcome to the first-ever edition of the TroyLabs weekly newsletter.

In an effort to expand the entrepreneurial ecosystem, we wanted to provide you—our members—more insight and exposure into the startup world as well as some wonderful resources you can take advantage of.

We wanted to have one centralized medium through which we could tell stories of successful startups, inspire future founders, and inform those who wish to be informed of new job opportunities (that aren’t available on Handshake or ConnectSC—shhh).

Enjoy and Fight On! ✌🏻


The Latest in Startups💡

Social commerce startup Elenas raises $6M and plans for international expansion

This Colombian startup Elenas says it’s helping tens of thousands of women make money by selling products online. Today, it announced that it has raised $6 million in Series A funding.

Luxury air travel startup Aero raises $20M

Looking to spend extra racks on a luxurious getaway? Aero, a startup backed by Garrett Camp’s startup studio Expa, has raised $20 million in Series A funding — right as CEO Uma Subramanian said demand for air travel is returning “with a vengeance.”

Celebrity video platform Memmo raises $10M

Memmo.me, a startup allowing users to pay celebrities for personalized video messages, is announcing that it has raised $10 million in Series A funding.

“We’re really excited about our mission to break down these barriers [and help talent] connect one-to-one instead of one-to-thousands,” said co-founder and CEO Gustav Lundberg Toresson.

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Get Plugged 🔌

Fanzia - Software Engineer (Laravel, CSS, HTML, MySQL)

  • One of our build companies is hiring, reach out to please send us a resume at fanzia.app@gmail.com and tell us a bit about yourself!

Blend - UI, Design, Graphics

  • UI design graphics for website and app development, potential expansion to marketing and advertisement projects

  • Reach out to Kyle at kyle@blend-money.com or (714) 515-2645

Uni FinTech - Backend Server Developer/Engineer

Meetsy - Social Media Designer

  • Responsible for designing and posting original content to online platforms

  • Designer can design content similar to other app social media profiles

  • Reach out to info@meetsyapp.com

Plug Yourself


📚Weekly Resources: Marketing

Hubspot: 7 Growth Strategies Used By The Most Successful Companies

  • Roughly 66% of businesses survive their first two years in operation, about half make it to the five-year mark, and just 33% will celebrate their tenth anniversary. Click the link above to read the secret sawce.

TrueNorth: What is Growth Marketing?

  • “Growth marketing isn’t about fixating on one part of your funnel. It’s about looking at your entire customer lifecycle and using those insights to create compounding returns that drive more engaged customers.”

Julian Shapiro: Julian Shapiro’s Growth Marketing Guide

  • This guide is widely recommended within Silicon Valley because it teaches growth to a professional level. It doesn't waste time with self-evident fluff. 


Startup Highlight 👔

CompFit

Democratizing Digital Fitness

CompFit solves the problem of fitness influencers' inability to profit off of their content creation by providing an all-in-one platform in which users can pay a premium to not only access influencer content but also to join a widely diverse community.

CompFit is a free social fitness app where creators can host their content directly on the app and users can interact with free content, but also pay a premium to the creator to access even more.

Creators can host things like workouts, personalized and tailored plans, live classes and a lot more in order to make money and build their digital brand. While users save money and get the wanted engagement by choosing different tiers of subscriptions

"We plan on acquiring customers 2 months before launch by reaching out to fitness influencers with large followings and offering them stock option incentives based on the percentage of their following that comes on the app." - Gabe Dalessandro, CEO

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Quote of the Day 💭

"When you are building a startup, it’s difficult. Particularly, a startup that is expanding at the rate of Tinder. You have to give 100%, and you have to be committed. Solving the problem has to be personal or else you’re going to disintegrate."

-Sean Rad, Co-founder of Tinder, Inc.


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